Lysa Miller, founder and CEO of the Ladybugz Interactive Agency in Southborough
Updated: June 22, 2020
10 Things
10 Things I know about ... Building relationships during a pandemic
By Lysa Miller
10) Write online reviews. Reviewing your clients and contacts helps promote their business and shows them you really care enough to contribute (maybe they’ll do the same for you).
9) Guest blog. Businesses are struggling right now and may not have the extra budget for marketing. If you have the resources, offer them content to help their customers and business.
8) Engage on social media. You can’t engage in person, and Zoom calls are getting old. Take the time to engage with them on social media. Comment on their posts, like and share their content. Engagement keeps content relevant and keeps them (and you) at the top of the feed.
7) Newsletter features. If you have a company newsletter, save some space for your favorite clients and partners. Here you can talk about their services, add their logo, and link to their website.
6) Be a guest. Offer your services as an expert guest on a podcast or webinar (especially nonprofits, who rely on events for revenue). You will build a strong relationship with not only the hosts but expand your network to include the attendees.
5) Host an online event. Create an online panel of experts you want to build relationships with. You are doing them a huge favor by promoting them as an expert and exposing them to your audience.
4) Collaborate. Now is the time to work together. Create projects requiring collaboration such as online events, blog posts, or joint podcasts. Get creative here.
3) Give referrals. If you participate in online communities or networking sites such as Alignable, you know people are always looking for referrals. Keep your contacts at top of mind and refer them in the online groups (make sure you tag them).
2) Recommend them. Most professionals have profiles on LinkedIn. Show some love by sending your trusted confidants a glowing recommendation. Even better, share it!
1) Create a community. Online groups of people with common interests (I recommend Facebook or LinkedIn Groups) is a great way to build your network and get to know more like-minded people. Keep your group limited in size so you can really get to know them. Then work together on these suggestions.
WBJ Web Partners
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